In the context of publication, ephemera refers to printed materials that are produced for a specific, often short-lived purpose, typically intended to be used and then discarded. Examples of ephemera are Advertisements, flyers, and posters promoting products or services. Tickets. brochures, and receipts.
Ephemera is significant in publication studies as it reflects the cultural, social, and economic contexts of the time it was produced. These materials capture the everyday experiences and interests of people, providing insights into historical moments and trends that more permanent publications may overlook. Collecting and studying ephemera can reveal patterns in consumer behavior, advertising strategies, and societal values, offering a unique perspective on history.
Tai Wah Electrical Mfg. Co. (now Twemco Industries Ltd.)
Advertisement flyer, TWEMCO automatic calendar wall clock TWEMCO
1970s–1980s
Studio Alchimia
Envelope, Progettazioni di immagini per il XX secolo Progettazioni di immagini per il XX secolo
1979
Freeman Lau
Invitation, Opening Ceremony of 'Coronation of Gods', HKDA Design 1996 Exhibition, Hong Kong Designers Association, Hong Kong
1996
Nam June Paik, Charlotte Moorman
Flyer, Charlotte Moorman Playing "Opera Sextronique" by Nam June Paik
1967
World Design Conference in Japan Executive Committee
Programme, World Design Conference 1960 in Tokyo, Tokyo, Japan
1960